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M-Commerce in Asia Pacific – Statistics and Trends

February 5, 2016

Did you know mobile devices now account for 43.3% of overall website traffic in Asia-Pacific and nearly half (45.6%) of all online consumers have made a purchase using their smartphone. Check out our infographic on M-commerce in Asia Pacific for latest mobile commerce statistics and trends.

Mobile commerce in Asia Pacific

Infographic by GO-Gulf Web designing Dubai Company

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%age of overall website traffic in Asia-pacific generated from mobile devices

Year%age of website traffic
20119.6%
201218.3%
201326.1%
201438%
201543.3%

 

Estimated %age of consumers who made purchase using smartphone

Country%age
China70.1%
India62.9%
Taiwan62.6%
Thailand58.8%
Indonesia54.9%
Korea53.8%
Malaysia45.6%
Vietnam45.2%
Hong Kong38.2%
Singapore36.7%

Nearly half of the respondents across Asia Pacific (49.5%) cited convenience as the most compelling reason for shopping on their smartphone.

Other motivating factors include the ability to shop on the go (43.9%) and the growing availability of apps that make it easy to shop online (39.5%).

More than one-third of Chinese (37.4%) and Korean (36.0%) consumers shop for clothing and accessories on their smartphone.

27.9% of Asia Pacific consumers are adopting mobile banking apps.