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The State of Mobile Gaming Industry – Statistics and Trends

June 18, 2018

Did you know that Mobile games now account for 51% of global revenues in the gaming industry followed by Console games (25%) and PC Games (24%) . 62% of smartphone owners install a game within a week of getting their phones and Mobile Games now account for more than 43% of total time spent on smartphone. Check out our infographic on “The State of Mobile Gaming Industry” for latest mobile gaming statistics and trends.

The State of Mobile Gaming Industry - Statistics and Trends

Infographic by GO-Gulf Web Design Company In Sharjah

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Estimated market share of Mobile Games of Global Gaming Revenues

Year%age of global gaming revenue
201746%
201851%
201954%
202057%
202159%

 

Gaming apps are the most popular app sub-category accounting for 25% of most active iOS app and 21% of Android Apps

62% of smartphone owners install a game within a week of getting their phones and Mobile Games now account for more than 43% of total time spent on smartphone

Android gamers represent 78% of the global mobile gaming market and can be worth eight times more than iOS players in the country.

Top Mobile Gaming Genres by Penetration

Mobile Gaming GenresPenetration rate among smartphone users
Puzzle57.29%
Arcade55.6%
Action34.75%
Racing31.31%
Strategy15.79%
Adventure15.51%
Card15.44%
Board14.09%
Simulation13.72%
Word13.52%

 

Top Mobile Game Sub-categories by User Retention

iOS Game sub-categoryUser Retention %ageAndroid Game sub-categoryUser Retention %age
Puzzle5.4%Adventure3.2%
Board5.2%Puzzle3.1%
Educational5.1%Role Playing3,1%
Action5%Arcade3%
Arcade4.9%Strategy3%

 

Top Challenges of Mobile Gaming Industry According to Game Developers

 

Challenges%age
Competition73.1%
Rising User Acquisition Costs63.2%
Rising Marketing Costs47.5%
Amount of Free Content31.8%
Rising Development Costs27.8%

 

Revenue per active use by mobile game genre

Mobile Game GenreRevenue per active user
Role Playing$0.66
Adventure$0.50
Strategy$0.21
Casino$0.19
Racing$0.19
Card$0.18
Action$0.18
Puzzle$0.16
Casual$0.15
Simulation$0.14

 

Estimated Time Spent By Mobile Game Genre

Mobile Game GenreTime spent per active user (in minutes)
Puzzle105
Casual93
Arcade73
Simulation71
Adventure71
Strategy70
Card69
Board63
Role Playing62
Action59